Set on the Var coast, on the very western edge of the area commonly known as the Côte d’Azur, the attractive village incarnates a dual personality, part small village, part celebrity playground. Boasting a busy social calendar, a strong community spirit and a wealth of amenities, the town caters for the demands of its considerable tourist clientele, yet offers a range of residential property including small apartments, historic town houses, larger villas and waterfront property plus large estates within the key gated estates.
Saint-Tropez is known as one of the most exclusive locations in the world. It began as a small, sleepy fishing village and commercial port, but the presence of Brigitte Bardot in the location elevated the town to the height of its fame and transformed it into the ultimate summertime destination for the jet-set.
Saint-Tropez is more seasonal than Nice or Cannes, but its international reputation has given this small town a dedicated following and can be clearly classed as one of the three prime hotspots of the region, satisfying the demands of younger buyers as well as the family and investor market, whilst retaining a strong French following alongside a cosmopolitan international clientele.
The area rose in prominence later than the eastern coastal towns of the Riviera coastline but now accounts for half of all ultra—prime transactions (plus €10 million) in the Côte d’Azur region. Savills Research – Côte d’Azur Spotlight 2018. Indeed, house prices can exceed €50,000 per sq m in the most exclusive sectors such as the highly sought after 300 acre private domain of Les Parcs, or coastal sections of Les Salins and Le Capon.
Yes, Saint-Tropez speaks glamour, celebrity and international status, yet Saint-Tropez and the surrounding locations offer a wealth of amenities and range of properties suitable to all client budgets and the town has reacted to the demands of younger buyers and the active seasonal rental market to ensure a continued popularity.
Within the vicinity of Saint-Tropez, the areas of Ramatuelle, Grimaud and Gassin remain popular and buyers in these areas can often gain greater volume for their budget whilst still benefiting from beach access and historic properties.
In truth, the location of Ramatuelle with its historic medieval village boasts the 4.5km stretch of prized sandy beaches known as Pampelonne. Gassin corners the market in countryside settings and excellent golfing facilities, for boating enthusiasts, the pretty town of Grimaud characterised ancient fisherman’s houses and waterfront property will no doubt delight.